Food Truck Business Coaching
Learn how to start a food truck business the right way
Dreaming of owning a food truck, but donāt know where to begin?
Book a free call today & get custom guidance to make it happen.
I want to learn how to start a food truck business!Wondering how to start a food truck businessā¦
But unsure where to begin?

Youāve got the idea, the vision, and the passionā
But letās be honest, taking that first step can feel a little (okay, a LOT) overwhelming.
Maybe youāre not sure where to start.Ā You know you donāt want to waste your money on newbie mistakes or logistical nightmares.
From business planning and operations to budgeting and marketing, thereās so much to navigate when it comes to owning a food truck.
To become a food truck owner, you need to...

Raise the funds you need to get rolling ā without going broke

Figure out the maze of permits, regulations, and licenses (hello, red tape!)

Find customers and building a fan base that actually buys from you ā again and again

Avoid costly mistakes that could derail your dream before you even hit the streets
And if youāve already launched your food truck business (good on ya!)
You're realising that getting started was just the beginning.
Now youāre face a whole new set of challenges, like:
- Struggling to stay profitable with rising food costsĀ
- Burning out from the constant grindĀ
- Trying to juggle family life and businessĀ
- Unsure how to level up and grow your brand while staying true to your passionĀ
If any of this sounds familiar, youāre not alone.

Hereās the truth:Ā
Around 60% of food truck businessesĀ FAIL within their first 3 years.
And itās no wonder: Most new food truck owners waste thousands of dollars and months of trial and error before they even open their doors.Ā
Thankfully, it doesnāt have to be that way for you.
fast track your business success with
Food Truck Foundations Coaching with Maggie
Turn your passion into a thriving food truck business without wasting time or money
Book A Call With Maggie To Get Started*Want to chat first? Send me a message here.
Whether you're just starting out or ready toĀ scale
Iām here to guide you through every step of your food truck adventure
Iāve seen firsthand what it takes to launch and run a successful food truckāboth from the truck and as an event organiser working with hundreds of vendors.
Today I help aspiring food truck entrepreneurs like you turn their dreams into reality through online coaching.Ā Through my signature Food Truck Foundations Framework, we skip the fluff and the sugarcoating (unless baked goods are your truck'sĀ specialty) and dive into proven, real-world strategies to get you rolling profitably.Ā
Ready to hit the road? Letās make it happen.
Skip the stress and get back to feeding happy OBSESSED customers who canāt stop raving about your food.Ā
Book A Call to Get StartedA smarter way to start your food truck business
Forget Googling your way through outdated advice.
Through the Food Truck Foundations Framework, weāll design a clear, step-by-step roadmap to launch your food truck successfullyāand avoid the common pitfalls.
1
Getting Started With Your Food Truck
The Essentials You Need to Launch
- How to set up your food truck business from day one
- Navigating permits, licenses, and local regulations (without the headaches!)
- Funding your dream and managing your finances like a pro
2
Menu & Customer Experience
Make People Love Your Food
- Crafting a menu that sells (and makes mouths water!)
- Pricing strategies to make sure youāre profitable from the start
- Creating an unforgettable customer experience that keeps people coming back
3
Events & Stakeholders
Getting Booked and Making Every Event a Win
- Choosing the right events for your business
- Building strong relationships with event organizers (so you get invited back!)
- Maximising every event for visibility and profit
4
Living the Food Truck Life & Building Community
Building a Business You Actually Love
- Balancing work and personal life (yes, itās possible!)
- Connecting with other food truck owners for support and inspiration
- Personal growth and continuous learning to stay ahead in the game
5
Marketing & Branding Your Business
Attracting Customers & Growing
- Creating a strong brand identity that stands out in a crowded market
- Social media strategies that actually work (even if you hate marketing)
- Marketing tactics to attract loyal customers and grow your fan base
6
Operations & Logistics
Running Your Food Truck Like a Well-Oiled (& Yummy) Machine
- Streamlining your daily operations so youāre not running on fumes
- Managing inventory and supplies without overbuying or running out
- Keeping everything food safe and hygienic (and up to code!)
How It Works
What does Food Truck Coaching look like?
Ā Ā Itās simple, streamlined, and designed for actionāno fluff, no guesswork, no hoops to jump through. Just a clear, step-by-step plan tailored to YOU, so you can stop overthinking and start building your dream food truck business with confidence.
Step 1
Book Your
Free Call
Weāll hop on a free call to chat about where youāre at, what your goals are, and what roadblocks might be holding you back. No pressure, no strings attachedājust a real convo about your next steps.
Step 2
Personalized
Roadmap
Based on where youāre starting from, Iāll help you map out a clear, personalized action plan using my Food Truck Foundations Frameworkāso you know exactly what to focus on and what to ignore (goodbye, overwhelm!).
Step 3
Ongoing
Guidance
Weāll work together to tackle every step of launching and growing your business. Youāll get access to me for advice, accountability, and pep talks in our online communityābecause you donāt have to figure this out alone!
Meet Your Mentor
Award Winning Food Truck Owner, Maggie

š Auckland, NZ
ā¤ļø Teaching Clients Worldwide
Iām Maggie, your Food Truck business coach. Since 2017, Iāve been fully immersed in Aucklandās vibrant food truck scene.
My food truck journey started back in 2016 when I launched my own truck, RAWE. Since then, Iāve had the absolute privilege of working alongside hundreds of talented food truck owners and organizing hundreds of street food events and festivals across New Zealand.
In 2024, I was named one of New Zealandās Top 50 Most Inspiring Women in Food and Drink for my work co-founding The Food Truck Collective, where weāve helped grow and champion the industry by giving food trucks a platform to truly shine.Ā I also launched The Food Truck Podcast, where I sit down with experienced food truck operators from Auckland to chat about their journey, how they got started and the lessons they've learned along the way.
Through it all, Iāve learned so muchā
About starting and running a food truck business AND avoiding costly mistakes that so many new food truck owners make.
From business planning, licensing, and operations to marketing, event management, and community building, Iāve been in the trenches and want to pass on everything Iāve learned (including what I wish I knew when I started!).
Thatās why I now coach aspiring food truck owners like you through the Food Truck Foundations Framework. I want to give you the proven, step-by-step roadmap I wish Iād had when I first got into the business.Ā
Itās my mission to get you everything you need to launch &Ā grow a successful food truck business
without the painful, costly guesswork!
If youāre ready to turn your food truck dream into reality, Iām here to help you make it happen with honest advice, actionable strategies, and a whole lot of encouragement along the way.


Listen to the Food Truck Podcast
Street food stories with The Food Truck Podcast
Each episode, I sit down with amazing food truck owners to share real-life journeys, insights, and tips to help you launchĀ & grow your food truck business
Ready to Make Your Food Truck Dream a Reality?
Stop spinning your wheels. Letās map out your profitable food truck strategy together.Ā
It all starts with your free call.
Book A Free CallContact Maggie Gray
Use the form below to get in touch:
FAQ
What your fellow foodies ask before getting started:
How Much Does a Food Truck Cost?
How Much Does It Cost To Start a Food Truck?
How Much Does It Cost To Run a Food Truck Monthly?
How To Start a Food Truck With No Money?
How Much Does It Cost To Have a Food Truck at an Event?
What Licenses Are Needed To Start a Food Truck?
How Much Does a Food Truck Owner Make?
What Skills Do I Need To Start A Food Truck
Have another question? Send me a message using the form on this page.
Ā how much it will cost??
Get instant clarity with the free Food Truck Budget Calculator
š³ Estimate startup + operating costsĀ š° Identify areas to save moneyĀ š Plan your budget like a pro
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