Episode #12: Matilda from Butter Baby – Building Community and Creativity Through Baking

In this week’s episode, I’m joined by Matilda, the creator of @butterbabynz, a brand that has captured hearts (and taste buds) with her creative donuts and nostalgic flavours.

I’ve had the pleasure of knowing Matilda for several years and have always admired her passion, resilience and creativity. This conversation is one of the most honest of the season, full of raw emotions—not just from Matilda as she reflects on her journey, but also from me as your podcast host!

From her humble beginnings as a shy chef in male-dominated kitchens to building a bakery brand that celebrates heritage and innovation, Matilda’s journey is nothing short of inspiring.

Featured in this Episode

• How Matilda turned her love of baking into a thriving business.
• The challenges of being vulnerable online and how TikTok helped Butter Baby grow.
• The importance of building a supportive team and fostering creativity.
• How she blends heritage and nostalgia into unique baked goods.
• Tips for aspiring entrepreneurs to believe in themselves and just start.

Special Shoutout
This episode is proudly sponsored by @culleys, New Zealand’s award-winning hot sauce and condiment brand. Add bold, vibrant flavours to your meals with Culley’s! Use the code FOODTRUCK at checkout on culleys.co.nz to get 25% off your purchase.

Thinking About Starting a Food Truck?
Check out my Food Truck 101 Online Course at @foodtruckfoundations 

Learn everything you need to know to launch your food truck business with confidence—save time, money, and avoid common mistakes that most newbies make!

Follow the Journey

• Follow Matilda and Butter Baby at @butterbabynz for more delicious updates.

Don’t Forget
This is the final episode of Street Food Stories Season#1! Thank you for all your support and guidance through this journey, especially my incredible podcast guests, series partner Culley's and editor Lara Franks!

If you’ve enjoyed the series, please leave a review and rate the podcast, it helps us reach more listeners and grow our amazing foodie community!

Follow the podcast on Instagram at @thefoodtruckpodcast for behind-the-scenes updates and announcements about Season 2.. Excited to return for Season 2!