Why learn from Maggie?

• Proven Expertise: Hi, I’m Maggie, and I’ve been at the forefront of New Zealand’s vibrant food truck scene for over eight years. As the original co-founder of The Food Truck Collective, I’ve organised more than 500 food truck events and festivals, working alongside hundreds of food trucks and street food traders. I also launched my own successful food truck, RAWE, in 2016, serving nutritious smoothies which taught me a great deal!

• Comprehensive Learning: My course covers everything you need to know to start and run a successful food truck. From helping with menu design and pricing to navigating events and building a loyal customer base, each chapter is packed with insider tips and practical advice.

• Community Support: Join a thriving community of like-minded food truck enthusiasts. Gain access to a private Facebook group where you can ask questions, share experiences, and get support from fellow students and myself.

What will you learn?

1. Chapter 1: Business Planning

   • How to create a solid, actionable business plan.
   • Understanding your target market and competition.
   • Setting realistic financial and operational goals.
   • Legal requirements, permits, and regulations.
   • Bonus Resources: Business plan templates and checklists.

   Chapter 2: Finance and Operations

   • Budgeting and managing cash flow for your food truck.
   • Managing equipment costs, maintenance, and supplies.
   • Day-to-day operations and how to streamline processes.
   • Financial tracking and reporting for long-term success.
   • Bonus Resources: Budgeting templates and financial tracking tools.

   Chapter 3: Menu and Customer Experience

   • Creating a menu that’s profitable and unique.
   • Sourcing quality ingredients while maintaining a budget.
   • Delivering exceptional customer service to build loyalty.
   • Managing customer feedback and improving your offerings.
   • Bonus Resources: Menu planning templates and customer feedback forms.

   Chapter 4: Branding and Marketing

   • Building a strong brand identity that stands out.
   • Marketing strategies to attract and retain customers.
   • Leveraging social media and digital marketing.
   • Designing eye-catching food truck wraps and signage.
   • Bonus Resources: Branding and social media templates.

   Chapter 5: Stakeholders and Events

   • Understanding key stakeholders in the food truck industry.
   • How to choose the right events and festivals to attend.
   • Negotiating event fees and understanding contracts.
   • Building strong relationships with event organizers.
   • Bonus Resources: Event planning checklists and contract negotiation tips.  

   Chapter 6: Lifestyle and Community

   • Balancing the food truck lifestyle with personal life.
   • Building a supportive community around your business.
   • Networking with other food truck owners and vendors.
   • Maintaining work-life balance as a food truck entrepreneur.
   • Bonus Resources: Work-life balance guides and community-building tips.

   Extra Resources Included

   • Chapter-specific checklists to keep you on track.
   • Ready-to-use templates for business planning, marketing, and more.
   • Exclusive resources tailored to the food truck industry.
   • Private Facebook Community Page to meet other likeminded entrepreneurs

Why enrol?

• Expert Guidance: Learn directly from someone who worked in the industry both as a Food Truck Operator and Food Truck Events Director. Plus, Maggie has been named one of New Zealand’s Top 50 Most Inspiring and Inspirational Women in Food and Drink due to her impact on the Street Food Scene.

• Actionable Insights: Practical steps and real-world advice that you can implement immediately to get your food truck business off the ground.

• Exclusive Resources: Gain access to valuable templates, workbooks, and bonus resources designed to support your journey.

• Ongoing Support: Stay connected with continuous access to course materials and the private Facebook group for only $9.99 a month after the first year.

Investment

• One-Time Fee: $379 for 12 months of access
• Ongoing Support: $9.99 per month to maintain access to my exclusive course materials, updates and our Food Truck Community